Imagine, you are an advertiser, how much would you pay to reach yourself? Well, it depends. That’s correct. It depends on reaching you for what. To make you having dinner at a restaurant? Or to make you buying a life insurance? And also depends on where. To buy something in UK or to buy something in Brazil. In other words, the ability to reach you has a value depending on your interests, your needs, your age, your salary, your network and more. This means, the more data you allow to collect about yourself the more valuable you are as they can better target you. We make you to control data collection and to earn from it!